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Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

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November 11th, 2014
06:49 PM ET

Cosby's social media stunt backfires

(CNN) - He's long been considered one of America's all-time favorite television dads, and so much of a pop culture icon that even his sweaters are considered a "thing." But now that some pretty serious allegations from a decade ago have resurfaced, Bill Cosby's brand as the lovable, huggable, puddin' pop pushing mega-star could be suffering a major hit.

Yesterday, Cosby – or his social media handlers – tried to generate a little buzz by offering the public a chance to turn his pictures into internet memes. But instead of good-natured musings, many used the opportunity to call out Cosby for a series of sex assault allegations against him. Fourteen accusations to be precise and all of which he has denied.

Still, the stunt led to captions like "that feeling you get from being America's most beloved serial rapist."

The allegations against Cosby first emerged in 2004. He was never convicted, but Cosby did settle a civil lawsuit with one of his accusers.

The scandal seemed to be behind him, but it was brought back into the spotlight in recent weeks, when rumors circulated that he was developing a new show with NBC. And when a biography was released that notably did not mention any of the accusations, Comedian Hannibal Buress took jabs at Cosby's scandal during a recent standup show and it went viral.

Howard Bragman, the founder of Fifteen Minutes PR, and Marvette Britto, president & CEO of the Britto Agency, joined "The Lead" to discuss.

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