Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.
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(CNN) – New rules being pushed by First Lady Michelle Obama would stop companies from advertising junk food inside schools. That would mean, for example, no giant Coke or Pepsi logos on scoreboards or in gyms.
The first lady announced the new measures on the fourth anniversary of her "Let's Move!" campaign to combat childhood obesity.
"I think we can all agree that our classrooms should be healthy places where our kids are not bombarded with ads for junk food," Michelle Obama said.
Some celebrities are helping to promote "Let's Move!" on this anniversary, including funnyman Will Ferrell, who joined the first lady for a "focus group."
It's one thing to get the backing from Hollywood, but for many other people in this country, the "Let's Move!" campaign is a quintessential nanny-state idea. And what about results? After four years, is the first lady's campaign really working?
Director of nutrition policy at the Center for Science in the Public Interest Margo Wootan, her agency has collaborated with "Let's Move!" in the past, and senior contributor to The Foundry at The Heritage Foundation Genevieve Wood join CNN's "The Lead with Jake Tapper" to discuss.