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January 8th, 2014
06:04 PM ET

FTC cracks down on deceptive diet ads

(CNN) - That "miracle" weight-loss product you've seen on TV may not live up to the hype.

The Federal Trade Commission has charged four companies with deceptive advertising related to their weight loss products. "Operation Failed Resolution," as the FTC calls it, is an effort by the federal agency to crack down on companies' misleading claims about products that allegedly help consumers slim down.

The companies had some study that they claim supported their ads, some of which were really inadequate in some cases, said Mary Engle, Associate Director of the Division of Advertising Practices for the Federal Trade Commission.

"It's a huge gap between what the evidence is and what the ad claims are," said Engle.

For more of our interview with Mary Engle, check out the video above.

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