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Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

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September 13th, 2013
05:56 PM ET

Apple's decline: What would Steve Jobs do?

What should have been a big week for tech company Apple ended rather uneventfully. The company unveiled the new upgraded iPhone, and a cheaper version in a kaleidoscope of colors. But Apple's stock ended down this week, leaving Apple maniacs wondering: What would Steve Jobs do?

"Steve, every three or four years, just blew us away by producing a product we had no idea we needed like a tablet computer. And that's what Apple really has to do in the next 12 months or so. Because it's been three or four years since they've had a transformative product," said Walter Isaacson, whose bestseller biography "Steve Jobs" was released in paperback this week.

Isaacson is also president and CEO of the Aspen Insitute, and a former chairman and CEO of CNN.

The author said Apple will wow users again, and even hinted at what the next revolutionary product might be.

"Couple years ago, when Steve was nearing the end of his life, he would talk quite a bit about the things that he really wanted to do, transform, the next wow," said Isaacson.

"I think he would love to have broken the sort of brain-dead way TV is connected to remote controls, to cable, and you don't really have control. You can't just walk into a room late in the evening and say, 'Put on the latest Jake Tapper,' and boom, the TV puts it on for you," said Isaacson.

For more of our interview with Walter Isaacson, click on the video above.

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