Tech columnist: If Steve Jobs were alive, he would strangle Tim Cook

Tech giant Apple used to be synonymous with innovation, creating game-changing devices like the iPod, iPhone, and iPad on a regular basis.

But many were less than impressed with Apple CEO Tim Cook's big innovation at Monday's worldwide developer conference - iTunes Radio.

"If Steve Jobs were alive, he would strangle Tim Cook. This is borderline embarrassing what's going on," said Rocco Pendola, columnist with TheStreet.com.

"Before Steve Jobs died, he did one of the the best presentations we have ever seen from him. He put up a slide on the screen that said '2011: Year of the copycats?' He had Samsung, Blackberry, Hewlett Packard on there, and said they were copying his innovation, and to an extent it is true," said Pendola.

"But iTunes Radio is a Pandora knockoff," said Pendola, referring to the 13-year-old music streaming service.

There are already several similar products on the market, including Spotify, and a new music subscription service from Google.

"Apple is doing what everyone else has done, copying it," said Pendola.

Apple also unveiled a new operating system Monday, dubbed "Mavericks." Pendola said the new operating system is "great stuff ... but there's nothing innovative here."

"It's sad to watch what Cook is doing to the company," said Pendola.