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Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

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pop lead

May 23rd, 2013
12:37 PM ET

Jerry Weintraub: Liberace paved the way for Elton John, Lady Gaga, Madonna

A biopic of piano legend Liberace was not an easy sell.

Producer Jerry Weintraub had been talking about doing the movie for years with director Steven Soderbergh. When Weintraub originally brought the idea to studios, they turned it down.

"The subject matter was a little risqué for them. They were afraid of it. And nobody under 50 had heard of Liberace until we started this campaign," said Weintraub.

The campaign paid off.
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