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April 8th, 2013
06:38 PM ET

Web exclusive: Why 'Mad Men' frustrates viewers with those vague promos

"Mad Men" creator Matthew Weiner is cautious about spoilers, so much so that the show has the most infuriating promotions for the next episode.

"The network has been very cooperative, and slowly letting me weed anything out that I think is a spoiler. And honestly I didn’t know they were going to become a joke," said Weiner.

If it were up to Weiner, there would be no promos, no deep voice intoning "On the next episode of Mad Men" whatsoever.

"I don’t even want those scenes from next week," said Weiner. "I want people to sit there like they did at the end of "The Sopranos," and they could put a promotion for some other AMC show in there if they wanted to."

For "The Sopranos" series finale, viewers were literally left in the dark as to the show's ending. But "Mad Men" viewers need something to fuel their addiction.

"It could be ending an episode," protests Weiner. "I sit there. I paid so much money for that song at the end. I want you to sit there and let it wash over you and think about the experience you just had. Let it resonate a little bit, and not say, 'Hey, don’t go away.' I am a firm believer that the last 30 seconds of the show is when people decide to come back."

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