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Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

On the Next Episode of The Lead

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March 22nd, 2013
05:53 PM ET

Online advertisers know little about you

Turns out all those online advertisers trolling your Facebook, Gmail, and other online accounts do not know that much about your buying habits.

New analysis from Enliken, an online data company, finds that up to half of the data collected by online giants such as Yahoo and Google is inaccurate.

Enliken harvested information from The Lead's Jake Tapper's computer; the data revealed that he was a college student, community activist, family chef, home decor shopper, and trendy homemaker.

That's 0 for 5, for those keeping count.

Check out our interview with Enliken founder Marc Guldimann.

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