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Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

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November 28th, 2014
04:32 PM ET

Ferguson protesters turn Black Friday into 'Brown Out Friday'

(CNN) – Police blocked protesters at the West County Mall in a suburb of St. Louis today, as the so-called "Brown Out Friday" gets underway.

The motto of demonstrators: No justice no profits.

The demonstrations are a reaction to a grand jury decision not to bring charges against Officer Darren Wilson in the shooting death of unarmed black teenager Michael Brown. The decision, announced Monday, has sparked protests in Ferguson, Missouri, and around the country.

Dozens descended on a Target in St. Louis calling on shoppers not to buy in support of Brown, and several Wal-Marts throughout the city saw protests as well.

The National Guard showed up at one Wal-Mart in Ferguson, blocking the entrance to the parking lot. Doors did not open until 8 a.m.

But when they did, shoppers did show, with some saying the idea of a "Brown Out" may be misguided.

CNN's Jason Carroll reports.

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