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(CNN) – After the unveiling of new iPhones, Apple Pay, and especially the Apple Watch, The New York Times' technology reporter went bullish, declaring the company is back, and better ever.
"The big question about Tim Cook's Apple was whether it could make something completely new, and whether whatever it made would be kind of as ground breaking as the stuff that Apple produced when Steve Jobs was CEO. And I think basically they answered that question yesterday," reporter Farhad Manjoo said in an interview with CNN's "The Lead with Jake Tapper."
"The watch from what I saw was a ground breaking new device," he said.
Several smart watches are already out there, but that was also the case when Apple introduced the iPod, the iPhone, and the iPad - all devices that went on to dominate their respective markets.
"Apple usually comes into the market when there are lots of other devices out there that do things, but they don't do them well," said Manjoo.
"Basically what they do is they kind of reduce the complexity, and they do that by making the hardware look good and by making the user interface, making it work very well in a way that's intuitive to people," he said. "That's what they've done for the watch, too. And there are lots of other watches and most don't look very good, and they're hard to use."
For more of our interview with The New York Times' Farhad Manjoo, check out the video above.