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(CNN) – As many as 74 people might have died because of problems potentially linked to defective ignition switches in older GM cars, according to a Reuters report.
It's one more stomach-turning headline for General Motors.
GM swatted down that report in a statement, sticking to their original death toll of 13, as if that's a more palatable number of lives to be lost to a problem this company now admits they knew about for years without going public.
Of course, this is about more than just numbers. This is about people like Amy Rademake, 15,
killed with her friend, 18-year-old Natasha Weigel when the Chevy Cobalt they were in hit a tree in 2006.
"It's like finding out she was murdered all these years later, because her death was totally preventable," Rademake tells CNN.
But despite the deaths, and the recalls, and the weeks of negative press, somehow it all barely made a dent in GM's latest sales numbers.
CNN'sPpoppy Harlow reports.