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(CNN) – When news of racist comments attributed to Los Angeles Clippers owner Donald Sterling first broke, brand expert Howard Bragman predicted it would be Sterling's undoing.
"All this guy can do is transition over the leadership or ownership of the team to somebody else and get out of the glare as quickly as possible," Bragman said in an interview with CNN's "The Lead with Jake Tapper.
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"I can't see how you would back out of this one," said Bragman, founder of Reputation.com.
Contrary to popular believe, NBA players have power, and can help oust Sterling, says CNN sports contributor Terence Moore.
"You take a situation that happened yesterday when they got Kevin Johnson, the former NBA all-star and now the mayor of Sacramento giving out the list of demands ... that he wants the NBA to use to try to get rid of Donald Sterling or just to keep him in check. So they've got a lot of power," said Moore.
For more analysis, check out the video above.