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Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

On the Next Episode of The Lead

NFL's Roger Goodell to hold a press conference, the first in 9 days. We'll have the latest.

NFL's Roger Goodell to hold a press conference, the first in 9 days. We'll have the latest.

April 28th, 2014
06:34 PM ET

Analysis: Sterling's racist comments make Paula Deen look like Rosa Parks

(CNN) – When news of racist comments attributed to Los Angeles Clippers owner Donald Sterling first broke, brand expert Howard Bragman predicted it would be Sterling's undoing.

"It's over. He made Paula Deen look like Rosa Parks," Bragman tweeted.

"All this guy can do is transition over the leadership or ownership of the team to somebody else and get out of the glare as quickly as possible," Bragman said in an interview with CNN's "The Lead with Jake Tapper.

Clippers sponsors jump ship

"I can't see how you would back out of this one," said Bragman, founder of Reputation.com.

Contrary to popular believe, NBA players have power, and can help oust Sterling, says CNN sports contributor Terence Moore.

"You take a situation that happened yesterday when they got Kevin Johnson, the former NBA all-star and now the mayor of Sacramento giving out the list of demands ... that he wants the NBA to use to try to get rid of Donald Sterling or just to keep him in check. So they've got a lot of power," said Moore.

For more analysis, check out the video above.

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