Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.
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(CNN) – All the stories, plus all the social media content, analysis, and conversation from "The Lead" and from CNN's "Jake Tapper" are now in one place – on our new FlipBoard magazine.
CNN's Jake Tapper sat down with FlipBoard to share his thoughts on how to succeed as a Washington journalist, and how social media has changed the media landscape.
"(It takes) a lot of hard work, lot of realizing that you're being not told the whole story all the time, and a need to talk to as many people as possible so you can get the full story," says Tapper.
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Tapper has interviewed everyone from President Barack Obama, to Hollywood actor Matt Damon. Those interviews were arranged through traditional routes. Now, social media has created a whole new level of access. It was through Twitter that Tapper booked NBA Hall of Famer Isiah Thomas to come on the show to respond to a CNN investigation into high rates of illiteracy among college athletes. Twitter was also the platform through which Tapper had a back-and-forth with rapper Sir Mix-A-Lot.
Tapper started in journalism in the late 90s.
"There was no way to directly have an exchange with somebody who was a lawmaker or, you know, someone of import that you want to talk to other than calling them or trying to email them. And you probably wouldn't get through," says Tapper.
"These days you can go directly to a senator on Twitter, and if they're willing to engage, you can actually have a conversation," said Tapper.
Check out the full interview below.
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