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(CNN) – The buzz at the box office this weekend is around the film "Son of God," which opens in theaters Friday. It is the story of Jesus, with scenes taken from the mini-series "The Bible."
Box office analysts say they cannot give a real estimate of how the film will do this weekend, in part because it is difficult to analyze the performance of faith-based films.
A billion people will see this movie, says "Son of God" executive producer Mark Burnett.
"This is like a political thriller. (It) has special effects from the guys that did "Gladiator," and an incredible Hans Zimmer score, it's a big, big feature film," says Burnett.
Burnett made a career out of producing reality shows "Survivor" and "Shark Tank," shows that have harsh catch phrases. That's not the case with his latest venture.
"The catch phrase in this must be 'I am the way, the truth, and the life,' so we have a great catch phrase in "Son of God,"" said Burnett.
"The movie is epic, it tells the story of Jesus' life from his birth, through his death and ressurrection, and from the early screenings, we can tell that audiences are really impacted by it," said producer and actress Roma Downey, who plays the role of Mary in the film.
"I have loved Jesus all my life, but I'd never really considered what it might have been like to be his mother before," said Downey, on the challenges of the role. "I'm a mother myself, so all I need to do is to bring a mother's heart, to feel as a mother might, to see through a mother's eyes."
For more of our interview with the producers of "Son of God" check out the video above.