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(CNN) - Movie studios are using a savvy, or shady move, depending how you look at it, releasing trailers touting Golden Globe nominees as "Golden Globe nomination winners."
It's a subtle, but no doubt very intentional way of boosting a film's credibility.
The Hollywood Foreign Press Association, which is behind the Golden Globes, is trying to put a stop to these ads, sending a memo to the publicists of movie executives, according to The Hollywood Reporter.
"While earning a nomination is certainly an honor and one to be celebrated, it is not a 'win' and using that term or terms similar to it is likely to mislead the public and diminish the excitement around the awards show, when the winners will be revealed," the memo stated.
But this trick has been played before.
"The (Academy of Motion Picture Arts and Sciences) banned this practice specifically years ago, it's in their rules and regulations that you can't do it because from the point of view of the ceremony itself it diminishes interest, the people think the winners have already been determined," said Hollywood Reporter Scott Feinberg.
"It also is just inaccurate," said Feinberg. "You can't win a nomination, that's essentially the equivalent of a participation award in Little League."
For more of our interview with reporter Scott Feinberg, check out the video above.