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The first rule of re-branding Obamacare? You do not talk about "Obamacare." The White House launched a three-week rebranding campaign on the public's perception of the Affordable Care Act.
"Jim, there's not an insurance policy called obamacare. I think it's important to your viewers to understand that they are purchasing private insurance," White House Press Secretary Jay Carney told CNN's Jim Acosta Tuesday.
Still, the president didn't shy away from the term today when he was defending the law, saying, "That seems to be the only alternative Obamacare's critics have, 'Let's just go back to the status quo,' because they sure haven't presented an alternative."
Editor of The Weekly Standard Bill Kristol, former U.S. Senator of Arkansas Blanche Lincoln, and Washington bureau chief for USA Today Susan Page discuss.