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Amazon is the source for one-click shopping, for everything from running shoes, to movies, to inflatable unicorn horns for cats.
But while Amazon.com famously began as just an online bookstore in the paleolithic age of the internet, it's mastermind and CEO Jeff Bezos always planned on the site evolving into much, much more.
It's all the subject of the new book, "The Everything Store: Jeff Bezos and the Age of Amazon," by senior writer for Bloomberg Businessweek Brad Stone. Check out the most surprising thing he uncovered about Bezos in the video above.
CNN's Edward Meagher contributed to this report.