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Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

Anchored by Jake Tapper, The Lead airs at 4 p.m. ET on CNN.

On the Next Episode of The Lead

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August 8th, 2013
06:28 PM ET

Celebrities like Hanson, Pharrell Williams cash in on branded booze

The beat is invigorating, the harmony inspiring, the chorus intoxicating. But if listeners can't achieve that musical buzz from Hanson's “MMMBop," then why not try Hanson's MMMhops to go with it?

That is the name for Hanson's new beer due out this fall.

“I think there is a natural connection between drinking beer and watching live music,” the band said in an interview with Fuse.

It is not a stretch to say that alcohol historically fits somewhere under the umbrella of sex, drugs and rock and roll, so it shouldn't be a surprise that many musicians have tried to shift from rock to Amber Boch, if you will.

Singer Dave Matthews challenged himself to make “Dreaming Tree Wines.”

Motörhead is offering “Bastards Lager,” distributed straight out of hell.

Mumford & Sons, who didn’t try very hard on the name, are behind “Lewes Stopover Brew,” sold at the Lewes Music Festival.

And Iron Maiden has “Trooper,” named after the song.

Beyond beer, Marilyn Manson launched Mansinthe in 2007.

Pharrell Williams made “Qream With a Q" liqueur.

P. Diddy marketed his Ciroc vodka by playing a drinking game with Mark Wahlberg on Ellen. Ciroc sold more than two million cases in the U.S. last year.

Back to beer, it seems like artists have just scratched the surface.

May we suggest Tears for Fears trying "Stout, Stout, let it all out."

Christopher Cross not Sailing, but Ailing?

Village people not YMCA, by My IPA?

Take that Hanson.

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