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South Korean pop star PSY's hit song 'Gagnam Style' has racked up 1.5 billion hits and counting on YouTube. However annoying or overplayed you might think it is, people still can't stop dancing to the catchy tune.
The demand creates demand. Regardless of quality, when you create the most-watched YouTube video of all time and an international dance craze, you have to do an encore.
And for PSY, the pressure to create another global hit has been mounting for months. Resulting in panic, a freak out.
Psy told CNN's Alina Cho in November that he did not have a magical formula for success.
"People describe it as phenomena, and unfortunately, you cannot analyze phenomena," said PSY.
To be fair, PSY actually released several successful albums in South Korea long before "Gangnam Stlye" became a global phenomenon. But his worry about being a one-hit global wonder, is completely founded.
"Writing a great pop song is a lot harder than it looks. Its sounds simple on the radio but there are hours and hours and hours that go into that," said Simon Vozick-Levinson, associate editor at "Rolling Stone."
Musical history is littered with the carcasses of failed second attempts. Rembemer Right Said Fred's follow up to "I'm too sexy"? How about Vanillia Ice's second act after "Ice Ice Baby"? Chumbawuba had the catchy "I get knocked down," but they never did get back up again.
"One-hit wonders are going to be more and more common in this day and age. YouTube hits are now bigger than the billboard charts. It's easier than ever to come out of nowhere with one incredibly catchy song, and have it blow up out of control," said Vozick-Levinson.
PSY's attempt at a second sensation hit the airwaves and internet today. His new single is "Gentleman."
"I'm a mother father gentleman," sings PSY. That's right, "mother father gentleman." Although the pronunciation is open to interpretation, which PSY seems to be embracing:
Will Gentleman go all Ganghman style?
"It's almost impossible to create another hit like "Gangam Style." It was a freak occurrence. It was just all the right combination of factors and it's just very, very hard to replicate that," said Vozick-Levinson.
So that would be a no. Sorry PSY. But hey even a half a billion views on YouTube can't be all bad.